the problem

Equation Graphic.png

Incidents of school and workplace violence are increasing in both type and frequency. In the last 10 years, the number of mass shootings has gone up 4 times. Prior to Columbine, mass shootings took place about every six months. Now, that pace is almost one every six weeks. We have also seen an 8-fold increase of mass disasters over the last 40 years. 


Limited means

of communication


For people in an emergency,

even 10 seconds

can change everything.

How well you can communicate significantly impacts how effectively you can respond to an emergency. Consider the following parties that need to respond in an emergency-


During the Marjory Stoneman Douglas High School shooting, students and teachers from the second floor recognized shots were being fired and went into lockdown positions. It took only 10 seconds to clear the hallway and get into lockdown.

This is important because, those 10 seconds saved every person from injury on the second floor. Parkland proves that even only 10 seconds can save lives.

dispatch 9-1-1

It took 69 seconds to handle the first 9-1-1 call during the MSDS shooting because the calls went to the wrong dispatch center. By the time police were dispatched the shooter was climbing the stairs to the second floor. This is an example of delayed response due to technology gap.

The FCC reported that this delayed response affects 250K lives every year and results in over 10,000 lives lost every year. 


Police responses to emergencies like school shootings are daunting tasks. Panic, chaos, and confusion are rampant during these events. Any information drastically can reduce response time.

In the majority of active shooter incidents, the emergency response time greatly exceeded the incident duration.


During the MSDS shooting it took 48 minutes to reach the last surviving victim even though doctors were waiting in the parking lot. At Sandy Hook, every victim had survivable wounds if they could have stopped the bleeding.

"The fate of the wounded lays with those who apply the first dressing." - Col. Nicholas Senn, MD 

at a school

At most schools, emergency communication consists of walkie talkie radios and hardwired intercom systems that can't be heard everywhere, are triggered by gunshots, and require dial codes that are hard to remember in an emergency.

This is important because, although lockdowns are effective, many of the schools are not able make it into lockdown during the incident.

with first responders

Original 9-1-1 technology is from the 1960's and hasn't kept pace with communication technology. Only 5.5% of 9-1-1 dispatch centers were capable of receiving text messages in 2015.

This technology gap means inaccurate location data resulting in routing errors and delayed response while the callers location is being determined. 

its about time

In an emergency, one of the most important things is time. In fact, the response time of everyone involved or responding to an emergency has a large impact on the number of casualties. In an active shooter situation, on average, a death happens every 15-20 seconds. Every second matters.

  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
  • White YouTube Icon